With a prize sum of one million Swedish Kronor, WIN WIN is the leading sustainability award in the world of its kind. Since the year 2000, it is given annually to pioneers within sustainability. Kofi Annan and Al Gore are among the previous winners.
Earlier known by the name The Gothenburg Award for Sustainable Development and with low awareness, the prize needed a new name and a new visual expression that was both memorable and snappy. The new name WIN WIN Gothenburg Sustainability Award quickly reflects and communicates what it's all about. The mutually winning concept of working together towards a sustainable future as well as a sustainable today. The animated logotype illustrates the circular flow and balance between giving and taking; it is dynamic, not static. It's about satisfying our demands today without jeopardising future generations’ ability to meet theirs.
With the new logotype and visual identity, we wanted to give WIN WIN a hopeful, positive and inspiring expression that worked in today's digital climate. To make sustainability fun and inviting instead of gloomy and solely for the already engaged.
The prize statuette went from a traditional silver sculpture to a cube that will take a new form in material every year, in 2018 it was made out of recycled plastic. The goal is, of course, that sustainability will be so ingrained in our collective behaviour that there is no need for an award. But until then, we try to win win.