The Torsten and Wanja Söderberg Prize has annually awarded a Nordic designer or craftsperson since 1994. In addition to the prize money of one million Swedish Kronor, the winner is granted an exhibition at the Röhsska Museum in Gothenburg. Happy F&B has made the catalogue almost since the start, always with a conceptual idea reflecting the artist’s life and work.
2017’s laureate is Norwegian designer Daniel Rybakken. Rybakken occupies the area between art and design and his primary focus has been to work with daylight and how to artificially recreate its appearance and subconscious effect. A fascination possibly traced to growing up in a country with long, dark seasons as Norway – this became our starting point for the visual concept. Vacuum-packed in an opaque, reflective metallic foil protecting the catalogue with a light-sensitive printed cover. When the catalogue comes in direct contact with daylight, a message emerges. Rybakken’s perfectionism and precision inspire the exhibition poster. Showing exactly how much daylight there was in Gothenburg every day for the period the exhibition was open.