Spice Type

Spice Type is a norm-creative typographical project inspired by the five women of Spice Girls. A pop group which for many of my generation was, albeit unconsciously, a portal into the feminist movement. With typography as a tool, I have interpreted the visual expressions of each band members' persona. Aiming to upgrade, reevaluate and emphasize the complexity often lost in the given epithet.

Spice Type is about challenging and broadening the current norms within typography and typefaces.

Spice Type is a homage to Girl Power.